“The Only Way To Predict The Future Is To Invent It”: Who Is Mooly Eden?


UPDATE 7 pm Saturday: No major terrorist incidents reported in Israel thus far today.

TODAY’S BLOG:

With all the Islamic turmoil swirling around her, and all the Palestinian terrorism that strikes her citizens everyday from Gaza, Judea, and Samaria, and all political machinations going on within her, it is easy to overlook the sheer technological wizardry happening in Israel all the time.

This past week Fortune 500 magazine published its list of the 10 most brilliant technological visionaries in the world. It included such technological all-stars as Jeff Bezos of Amazon,  Andy Rubin of Mobile Google (think Android), Virginia Rometti of IBM, Jony Ive of Apple (think iphone, iPod, and iPad),  and Don Mattrick of Microsoft Entertainment (think Xbox and Kinect–Kinect was developed in Israel).

But number 1 on the list was Mooly Eden.

Who is Mooly Eden? And what is he holding?

Who is Mooly Eden? Born in Haifa, Shmuel (Mooly) Eden received a BS degree in electrical engineering from Israel’s Institute of Technology, the Technion, in 1973. Eventually he got a job working as an engineer for Tadiran Communications in Israel before going to work for Intel in 1982.  Early on, he developed a reputation for being earthy (his dropping of F-bombs is legendary), loquacious, hard-driving, and technologically prophetic.

Suffice it to say that Mooly Eden worked his way up the ladder, becoming from 1999 to 2003, the director and general manager of Intel’s Israel Development Center, responsible for leading the billion dollar Pentium M project, and the development of  mobile microprocessors and chipsets, including the Centrino microprocessor, formerly code-named Banias. In 2005, he became vice president of Intel Corporation’s Mobility Group and general manager of the Mobile Platforms Group. Eden was one of the primary movers behind the construction of Intel’s first manufacturing facility in Israel, the Fab 8 in Jerusalem. 

Today, Mooly Eden is President of Intel-Israel.

Here is the Fortune 500 description of Eden:

Think the PC market is over-saturated? Eden wants you to think again. The success of Apple’s MacBook Air line has proven consumers still clamor for notebooks — they just want them thinner and lighter than before. Eden pushed for the PC equivalent, the ultrabook, and even went so far as to predict this new category could claim 40% of the worldwide laptop market this year. Now as President and general manager of Intel Israel, Eden is running the division largely responsible for innovation in processors. It was Intel Israel where both the Core 2 Duo chip and Sandy Bridge chips were developed and where the next-generation Ivy Bridge chips will largely be produced. Which is why it should come as no surprise that, until recently, the division accounted for nearly 40% of Intel notebook processor revenue.”

In 2011 Intel hired more than 700 engineers to work at its Research and Development Centers in Israel–and in 2012 is hiring 600 more. When asked why, Mooly Eden replied with a classic understatement, “Intel’s center in Israel is highly important for global company’s operations.”

Back to the picture above which was taken last year at a convention at which Eden announced that more than 75 million Sandy Bridge core CPUs have already been shipped–making it Intel’s fasting selling platform ever. What is Mooly holding? The housing for the next generation due out in 2013:  a 22nm Haswell processor which has a battery life that will far exceed anything on the market.

In an interview several years ago, Mooly best described what he does:

“We predict the landing zone, where we’re going to be two years, five years from now.  The only way to predict the future is to invent it.”

The next time you turn on your computer, chances are that Mooly Eden had something to do with it. 

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